The tricky part of this project was trying to brand a new event but stay true to the company's brand standards. This was achieved by using the outline of the building, variations of the brands primary color, indego, and utilizing one of the brands secondary colors, yellow. Overall this was a super fun project. I love the incorporation of Halloween silhouettes combined with the silhouette of the ballerina in the windows and the bats flying around. This was an extremely successful event for Cincinnati Ballet and they intend to do it next year.